Meet the designer
Louise Amstrup is the creative director and designer at BLANCHE, where she has played a key role in shaping the brand’s vision since 2020. Her work combines a deep understanding of construction and materials with modern details and Scandinavian minimalism.
Her interest for fashion began at an early age, where she found a sanctuary in the creative universe. With a father in the clothing industry and a grandfather who was a textile merchant, fashion naturally became an integral part of her life from an early age.
Art is Louise’s greatest source of inspiration, so is travel, people, music, colors, and literature. She is dedicated to developing collections with thoughtfulness—each design is carefully selected and mindfully crafted. Every piece of clothing must have a purpose, emerging from a clear vision that merges a strong design expression with lasting craftsmanship.
"In a time of massive overproduction, it is essential to create clothing that does not merely follow seasonal shifts but possesses a strong and enduring design language." – Louise Amstrup
With Louise as creative director and designer, BLANCHE continues to push the boundaries of what mindful and modern fashion can be. Her approach shapes collections that blend art, innovation, and Scandinavian design traditions, elevating the brand to new heights of international recognition.
