Louises interest for fashion began at an early age, as she found a sanctuary in creativity. With a father in the clothing industry and a grandfather who was a textile merchant, fashion naturally became an integral part of her life.
Art is Louise’s greatest source of inspiration, but travel, people, and literature also play significant roles. She is dedicated to creating collections with thoughtfulness - each design is carefully considered, mindfully crafted, and has a clear purpose.
“In a time of massive overproduction, it is essential to create clothing that not only follows the seasons but possesses a strong and lasting design expression.” - Louise Amstrup
With Louise as creativedirector and designer, BLANCHE continues to push the boundaries of whatthoughtful and contemporaryfashioncanbe. Her approach merges Scandinavian minimalism with modern details - elevating the brand to new heights of international recognition.