Meet the designer

Louise Amstrup is the Creative Director and Designer at BLANCHE, where she has played a key role in shaping the brand’s vision since 2020. She graduated from Akademie Mode Design in Düsseldorf and has previously worked for international fashion houses such as Alexander McQueen and Sophia Kokosalaki. 
With a deep understanding of construction and materials, Louise excels at translating technical expertise into modern and timeless designs. Her keen sensitivity to how materials behave and transform throughout the design process is at the core of her work. 
Louises interest for fashion began at an early age, as she found a sanctuary in creativity. With a father in the clothing industry and a grandfather who was a textile merchant, fashion naturally became an integral part of her life. 
Art is Louise’s greatest source of inspiration, but travel, people, and literature also play significant roles. She is dedicated to creating collections with thoughtfulness - each design is carefully considered, mindfully crafted, and has a clear purpose. 
“In a time of massive overproduction, it is essential to create clothing that not only follows the seasons but possesses a strong and lasting design expression.” - Louise Amstrup 

With Louise as creativedirector and designer, BLANCHE continues to push the boundaries of whatthoughtful and contemporaryfashioncanbe. Her approach merges Scandinavian minimalism with modern details - elevating the brand to new heights of international recognition.